10 Ways a Startup Tech Company Can Get Customers

What is one way a startup tech company can get customers during a pandemic?

Here are 10 ways a startup tech company can get customers:

  • Offer Discounts
  • Increase Visibility in the Virtual World by Digital PR
  • Form Partnerships Within Adjacent Markets
  • Lean into the Desire to Shop Local
  • SEO is An Effective Digital Marketing Strategy
  • Subscribe to the Harvard Business Review 
  • Target the People Who Spend More Time Working from Home
  • Market On Reddit
  • Create an Engaging and Fun Story
  • Transition to Online Sales

Offer Discounts

One way a startup tech company can get customers during a pandemic is to offer discounts to those who are not currently using their product or service. Additionally, they can reach out to those who have previously used their product or service to offer them a discount as a way of thanking them for their past business.

Matthew Ramirez, Paraphrasing Tool

Increase Visibility in the Virtual World by Digital PR

Live business events like conferences, pitch contests, and entrepreneurs’ meetings used to be effective ways to gain visibility, build the network, and finally boost sales. It’s an obvious fact that an ongoing pandemic knocked the live business events into a cocked hat.

Although every company has its website today, few companies do more than post on a blog and run social media. Digital PR is about just that little more; it is a media interview, a backlink in some medium, a guest post on other blogs, and more.

So that combination of worthy content, diversified visibility, and media appearances is a successful strategy for tech companies to acquire new customers.

Tytus Golas, Tidio

Form Partnerships Within Adjacent Markets

One way a startup tech company can get customers during a pandemic is by reaching out to other businesses in adjacent industries and forming partnerships. For example, a grammar checking software company can partner with an AI writing software company. This way, you can refer customers to each other who have similar tech stack needs.

Claire Westbrook, LSAT Prep Hero

Lean into the Desire to Shop Local

Tap into the recent desire of consumers to “shop local.” Since the start of the pandemic, consumers have been wanting to support local businesses. Take that user feedback and use the advantage of technology to create a company that makes it easier for people to find locally owned businesses. It’s been shown that customers will pay more for American-made goods, so don’t be afraid to lean into that desire to create a positive customer experience.

Steven Vigilante, Olipop

SEO is An Effective Digital Marketing Strategy

SEO like this Best Moving Company SEO is an effective digital marketing strategy for anyone looking to expand their business in the pandemic. Not only will SEO increase a company’s domain rating, which will result in a stronger online presence, but it allows businesses to engage with a target audience and deliver their brand voice in a unique way. Companies that feature a blog on their website will be able to benefit from this strategy the most. Their unique brand voice relates directly to the customer and creates a more meaningful relationship instead of a transaction. This puts the brand as a credible and reliable source for information. With a solid SEO strategy from indexsy.com, businesses can grow in the digital space with a strong marketing strategy while interacting with their intended consumer.

Corey Ashton Walters, Here

Subscribe to the Harvard Business Review

Subscribe to the Harvard Business Review (HBR). This general management magazine published by the Harvard Business School is a great resource for startups. You’ll be able to find advice on strategy, innovation, and leadership from some of the world’s best business experts. It’s hard to find customers as a tech startup company during a pandemic, but by reading advice from some of the top leaders in your industry, you’ll quickly become equipped with the tools to land your first clients.

Jean Gregoire, Lovebox

Target the People Who Spend More Time Working from Home

People are becoming more aware and more passionate about self-actualizing through improved health. They are seeking brands that allow them to access a variety of digital tools that can help them follow a healthy diet, a fitness regimen, or a meditation schedule. A startup tech company can hone in on that growing number of people looking to better themselves. Now is the time to take advantage of people’s desire to carve out more time to boost their health and lifestyles. More people are thinking about their own well-being. Help them make the upgrades they’re seeking. Provide them with knowledge and give them an action plan for a better life.

Joel Jackson, Lifeforce

Market On Reddit

A very effective way to reach new audiences in the tech industry is through efforts on Reddit. Mainly because of the diversity of people’s interests using the platform and their tendency to be interested in technology. It’s easy to find the right target group for your business there and present your activities to them. Reddit allows both paid promotion and action as a regular user, which creates authenticity.

Magdalena Sadowska, PhotoAiD

Create an Engaging and Fun Story

The pandemic has made us wary of bad news. It feels like the doom and gloom will never end. If you create a story for your potential customers to relate to that’s uplifting, they will take notice and want to click. There’s a reason cute puppy and kitten videos have seen a major uptick in viewing. People need an escape. Provide that fun, happy place for your customers with an engaging story that makes them smile, or even giggle.

Jennifer Pieniazek, Resume Now

Transition to Online Sales

In some locations, shoppers are unwilling to return to their old shopping habits, which is why tech startups must adapt to online sales. The best method is to use social media channels to promote their products and services. Facebook, Instagram, and TikTok, in particular.

The new tech startup can improve its online presence and exhibit its products and services with the help of social media marketing. Sales will also increase as a result of the social media marketing strategy.

Sudipta Gupta, WebTopic

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