beezy's Posts

Book Reading List From 40+ Years Ago

Working, Studds Terkel

Confessions of an Advertising Man, David Ogilvy

The Office: a Facility Based on Change, Robert Propst

1984, George Orwell

The Fountainhead, Ann Rand

Atlas Shrugged, Ann Rand

The Workplace

There’s one thing I’m truly passionate about in business. What is it? That work sucks for too many people. 70% of people don’t like their job. That’s sad.

I started a website to reverse the trend. I bought 2 RVs and took two cross country trips to reverse the trend. I wrote a book. Gave 100+ speeches. Started a program in a Foundation. Did everything I could, and didn’t make a dent in that statistic.

So what now?

I have a digital marketing company that’s been named a best place to work both years we’ve been in business, but didn’t specialize in anything. And as a result, didn’t do anything exceptionally well.

So, we decided to specialize in the one thing we do best: SEO.

Then we combined it with our passion: the workplace.

We’re a SEO Company that connects small businesses with customers…and has a good time doing it.

Shoe Dog Book Notes

Shoe Dog is one my favorite books.

Here’s my notes.


// How long it took (average overnight success is 17 years. It took him 18)

// How he never stopped

// How many similarities he and I have in family life (forgetting groceries, balancing out of you’re a good leader / dad or just good enough)

// We’re both Accountants

// How much fun he had with friends in the business

// Why his entire memoir focused on the early days – 1962 – 1980

// World trip at 24

// How sad it is that he lost Matthew

// That his bucket list is blank – what’s on your bucket list?

// That journaling is the only way to remember the details

// That he lived most of his life in debt. If you’re not borrowing, you’re not dreaming big enough?

// That he always ran to clear his head

// That bamboo would be a foot taller next year (invest in people)

// the Buttfaces – executive retreats. The culture of Nike – especially in the early days

// the cowards never started, the weak died along the way…that leaves us

// Don’t tell people how to do things, tell them what to do and let them surprise you with their results

// but instead of seeing how far we’d come, I only saw how far we had to go.

Karl Eller

Wanted to take a moment to celebrate the life of Karl Eller.
Karl helped instill a confidence in me that I could be an entrepreneur, a CEO, and a marketer.

He did this in a really easy, and subtle way. He simply accepted my invitations. First to be interviewed early on in the first Pursue The Passion roadtrip. Then again on an invitation to do lunch a few years later. And then again when I randomly saw him at Miracle Mile Deli, where he welcomed my invite to sit together and enjoy pastrami sandwiches.

To me, Karl’s legacy represents many things. The willingness to pick yourself up at any stage in life. The audacity to try. The capitalization on creativity. But above all, it’s just that a serendipitous crossing of paths creates a ripple effect of opportunity…and that some people, like Karl, create more serendipity by the way that they choose to live life.

Bear Down!

Thoughts on successfully launching a sponsored cross country roadtrip

Whenever someone is doing a cross country trip, I usually get connected to them through a mutual friend to set up a time to pick my brain on some lessons I learned through successfully launching a series of sponsored cross country roadtrips.

Here’s a couple general notes I share in each of these conversations…

1. Hire a full time driver. Driving an RV is stressful and time intensive. If you want to get work done, hiring a driver is the best decision you could make.

2. Equip the RV with wi-fi so you can work on the road.

3. Wrap the RV in your branding if one of your objectives is to get “press” out of the trip. Every city we pulled into we had a press appearance on TV or in print because the RV made for such a great visual. It’s pricey – about $7,500 – but worth it in the PR value.

4. Sleeping arrangements. Depends on the RV, but we had a RV that comfortably slept 3 people…and we were over it within the 1st week. We stayed with hosts in every city we went, parked the RV out front, used their shower and bed space, and used the RV as a place of refuge.

5. RV time is like dog years. Every month in a RV is about 3 months in real time. You cram so much into a short amount of time that time expands. With that said, we were on the road for 4 months, 120 days, and that was a long, long time.

6. Consider splitting up the trip. We did a loop of the west coast first, with Phoenix as our home base. After our first loop we spent a week in Phoenix to relax and recover from the road. Then we set out for an East Coast loop. That break in between was like refueling the RV.

7. Meetups. I’d assume you’d do this anyway, but Meetups in each city are a great energizer for a weary road crew and a great way to make new connections in each city.

8. Small cities vs. Big cities. There’s more space, cheaper prices, easier roads, friendlier people and more press in small cities versus large ones. As you plan the logistics of where to go, I’ve always thought that visiting a city like Flagstaff (for example) has more of an advantage than visiting Los Angeles.

9. Schedule. Being on the road you’re in a constant battle with the optimal amount of time to spend in each place. On a roadtrip there’s a different vibe. 3 days in a city can feel both long and short – long in the sense that you can’t believe you have another 2 days to spend in Sioux Falls, South Dakota and short in the sense that you are uprooted once again to go to the next city like Cheyenne, Wyoming. Finding the scheduling balance is the key to keeping the team going.

10. Avoid the Midwest. Yellowstone is cool. That’s about it. Otherwise it’s long stretches of flat road with fast food and windshield bugs. I’d try to get out of going to states like South Dakota, Wyoming, Kansas, Nebraska, etc.

11. Sponsorships. We were rejected a lot. It comes down to who finds value in the mission of your project. Kickstarter people? A venture backed startup? A rich uncle? It’s up to you to connect the dots or figure out a way to finance it.

I’ll update the rest of this list, one day…



– $300,000 in monthly revenue in 18 months (by 6/1/2020)

– Occupy the office space currently occupied by Arizona Weddings by 7/1/2017

– $60,000 in monthly revenue in 6 months (by 7/1/16)

– 6 Barrett Honors Graduates with a Journalism degree by 7/1/16

Career Financial

– $1 annual salary (because there is $30M in bank account / investments / property)

– Debt free by 43 (no mortgages, loans)

– Own 3 companies that bring transparency to secretive industries (recruitment, wine, marketing) through replication of the Markitors model


– Never experience a 100 degree day in Phoenix

– 3 kids

– Take kids to 18 countries by the time they are 18 years old

– Call Mom & Dad every Sunday

– Monthly date night

– 2 vacations w/o kids per year for 3 days each

– 1 international family vacation per year for 2 weeks

– Wife to be happy at work


– Visit 50 states (Vermont, New Hampshire, Maine, Iowa)

– Complete 3 day, 250 mile bike ride across Vermont, New Hampshire, Maine

– Complete one home remodel project per year (front patio, back patio, paint)

– Play 12 piano songs by memory

– Cook a meal every Monday


– Road bike 2x a month

– Produce sustainable food supply for family of 5

– Provide health benefits through Markitors

– Walk dog daily

– Never be sick


– Speak to college students 2x a year

– Monthly marketing makeovers for in-need small businesses

– Improve safety of neighborhood


– Pray nightly with family

– Thank one person closest to me in life daily

Paella Recipe

Great paella recipe. First cooked on Christmas Eve, 2014.

  • 2 tablespoons olive oil
  • 1 tablespoon paprika
  • 2 teaspoons dried oregano
  • salt and black pepper to taste
  • 2 pounds skinless, boneless chicken breasts, cut into 2 inch pieces
  • 2 tablespoons olive oil, divided
  • 3 cloves garlic, crushed
  • 1 teaspoon crushed red pepper flakes
  • 2 cups uncooked short-grain white rice
  • 1 pinch saffron threads
  • 1 bay leaf
  • 1/2 bunch Italian flat leaf parsley, chopped
  • 1 quart chicken stock
  • 2 lemons, zested
  • 2 tablespoons olive oil
  • 1 Spanish onion, chopped
  • 1 red bell pepper, coarsely chopped
  • 1 pound chorizo sausage, casings removed and crumbled
  • 1 pound shrimp, peeled and deveined
  • In a medium bowl, mix together 2 tablespoons olive oil, paprika, oregano, and salt and pepper. Stir in chicken pieces to coat. Cover, and refrigerate.
  • Heat 2 tablespoons olive oil in a large skillet or paella pan over medium heat. Stir in garlic, red pepper flakes, and rice. Cook, stirring, to coat rice with oil, about 3 minutes. Stir in saffron threads, bay leaf, parsley, chicken stock, and lemon zest. Bring to a boil, cover, and reduce heat to medium low. Simmer 20 minutes.
  • Meanwhile, heat 2 tablespoons olive oil in a separate skillet over medium heat. Stir in marinated chicken and onion; cook 5 minutes. Stir in bell pepper and sausage; cook 5 minutes. Stir in shrimp; cook, turning the shrimp, until both sides are pink.
  • Spread rice mixture onto a serving tray. Top with meat and seafood mixture.

Hello from Spain

There are experiences you have that you taste just once; it can never be found or experienced in the same way again, which is why those moments are so special.

There are other experiences that are forced. Places that have been well developed, well maintained, with sights that can always be replicated or shared by many people.

There are many moments on this trip that are both types of experiences. You get the once in a lifetime experiences in the most unexpected places – CaixaForum in Barcelona, the beach in Cartagena – while the other “forced” experiences are the ones you read about in guidebooks – the herds of people at Sagrada Familia, the herds of people gawking at Park Guell, people searching for beaches like gold nuggets in Cabo de Gata.

The key to enjoying a vacation is letting the experiences come to you. Being aware of the surroundings, and enjoying them for what they are.

Quotes from Pursue The Passion

Some of my favorite quotes from Pursue The Passion

No one is going to give you what you want if you don’t go after it.

Every great thing we have in the world started with an idea.

There’s always chances. Always choices. Always opportunities.

There’s a tendency to look at your peers and compare them to yourself. Try to do the opposite.

You never know where the journey will lead if you take ownership.

Everyone’s a great general until wartime.

The risk to remain tight in the bud is greater than the risk to blossom.

If it’s fixed, break it. The more you do that, the greater stuff that can happen.

When there’s personal satisfaction on the line, it’s not a risk.

Life is for adventure.

Entrepreneurs embrace risk partly for the thrill.

The art spaces you walk into on First Fridays in Phoenix used to be crack houses. (Creativity is seeing what others don’t)

Color outside the lines.

You don’t risk much when you know why you exist in the first place.

Fallback options are overrated.

Mentally, commitment is worth it.

Dreams involve a lot of gambling. Sometimes you win and sometimes you have one little chip looking back at you.

Starting a company is like blackjack. You don’t have to win every hand, but you have to keep chips to play the game.

The more decisions are based on facts, the better your decision.

Just the facts, Jack.

Lute Olson left a lifetime contract at Iowa to go to Arizona. Security is overrated.

What’s next? Tomorrow. That’s as far as I know.

The hallmark of entrepreneurship is dealing with the little failures to get to the ultimate big win.

Failure is a hot stove. Once you touch it, you never forget how it felt.

The only thing that makes me an expert is that I’ve killed more plants than you have. – Gardener

People remember the good and lasting things more so than the disappointments and failures.

I’ve noticed that people who start their own businesses see where they are and where they want to be. They ignore the bull in the middle.

When you don’t know any better, you’re unstoppable.

Really groundbreaking ideas have a contrarian nature. That’s why no one else is doing it.

A good idea will receive more negative feedback than bad ideas because it will have a contrarian hypothesis.

Best word I’ve ever seen on the back of a wheelchair? Handicrap.

A Nobel Prize winner once told me that in every experiment, it’s 99% sweat and 1% ingenuity.

The hardest part is conjuring something up from the nothing. It’s also the most exciting part.

There are only 168 hours in seven days.

Adversity does not discriminate. Some just have more than others.

It’s easy to let go of something. because so many practical things get in the way.

The average overnight success takes 17 years.

The decision is where to concentrate your energy.

Prestige is not enough.

If you’re going to go all out, why not go all out in a way that works for you?

An expert is someone who makes higher levels of distinctions than everyone else.

Breakthroughs are accidental happenings. Breakthroughs aren’t accidental happenings.

The best things in life can’t be predicted. They just happen.

Luck – when hard work meets opportunity.

I take red lights personally.

Everyone has their own thing that will motivate them.

The memory business is a great business to be in.

There’s a lot of bullshit in every job. The key is to find a job that you love so much, you don’t mind putting up with the bullshit.

People want to be trusted to do the job they were hired to do.

Remember the first time you rode a bike by yourself? Yeah, that’s a good feeling.

There’s always a boss somewhere.

Trust leaves room for mistakes to be made and great things to happen.

People are valuable. Right?

Road signs are my favorite invention.

Put A & B together.

How many times do we actually finish what we start?

Letter to Louis Vuitton

This blog needs explanation.

Awhile back I had an idea for a mobile called White Elephante. The idea shall remain concealed for potential future use. All you need to know is that one day, when walking by a Louis Vuitton store, I noticed one thing…


I must have it. So, I wrote this letter to Louis Vuittion…

“Hey Mom…do you really think I should donate these?”

In the movie Toy Story 3, the main character Andy is faced with a decision: he must take his toys to college, store them in the attic, or donate them.

Andy’s Mom doesn’t care what happens to the toys: she just knows that something needs to be done with them.

The toys don’t want to be thrown away: they want be played with.

Andy has more toys than he knows what to do with. He doesn’t want to take the toys to college. He doesn’t think he can sell them online. He doesn’t know anyone special and responsible enough to take care of them.

What to do?

Woody, the Toy Story star, comes to life and takes action. He scribbles a message on a Post-It note and slaps it on the box of toys that await their fate. Andy finds the Post-It and reads it. The movie never allows the audience to see the Post-It note from Woody, but the movie does show Andy donating his toys in the next scene to end the movie.

Ultimately, Andy’s best decision was to give his toys to someone who would get good use out of them.

I tell this story because I see you as Andy, the decision maker who needs to make a decision on what to do with the circus elephants in the window. “Mom” is Louis Vuitton. And I’m Woody, writing with a Post-It note that includes a simple request:

Like Andy was moving on to college in the movie, you’ll be moving on to a new sales season in 2012. Happy New Year! Now what are you going to do with the trunks in the display window?

Now I know that the mere thought of donating an elephant to a random requester makes you feel like ‘Rex,’ the Toy Story dinosaur when he shouts:


That’s why I’m going to remove that uncertainty for you by outlining my elephant donation operation. I’m going to make this unbelievably easy for you to give me an elephant.

1) The donation will be completely confidential. You won’t see me tweeting to my Twitter following that I scored a sweet circus elephant from Louis Vuitton. You’re not going to see this elephant on eBay. To prove this point, I’ve attached a signed non-disclosure and not for resale agreement to this letter.

2) I will pay the costs to have the elephant repainted to the point where it’s not recognizable. Then, I’ll mail you a postcard of the updated elephant (like I have this letter) to make sure everything meets expectations.

3) I will pick up the elephant from the Scottsdale Fashion Square location on the date and time that the circus is scheduled to leave town.

4) Like the great Houdini, you’ll never see or hear about the elephant again.

I never mentioned why I want the elephant. If you’re curious about why I’ve put in all this effort and I’ve peaked your interest enough, call me (phone number). It will be worth the call.

Reach for the sky,
Brett Farmiloe

Postscript: Louis Vuitton responded. They said no. Not the first time I’ve been rejected, and won’t be the last.