Are LinkedIn blog posts worth it?
From giving you an opportunity to rekindle relationships to enhancing your topic authority, here are 14 answers to the question, “In your experience, are LinkedIn blog posts worth it?”
- An Opportunity to Reconnect
- LinkedIn Users are More Engaged Than Any Other Social Platform User
- It’s an Unmatched Platform For Professionals
- Articles Don’t Get as Much Traction as Posts
- Increase Brand Visibility & Traffic
- Highlight Your Expertise
- Build Diversified Connections
- Viral Posts Opens Up Many Networking Opportunities
- Linkedin Traffic Isn’t As Valuable As Your Blog Traffic
- Depends on Where Your Target Audience Lies
- LinkedIn + Content is Definitely a Worthwhile Strategy
- Definitely Worth It For Key Product Launches
- It Depends Who You Are and Your Personal Brand
- Linkedin Blog Posts Enhance Topic Authority
An Opportunity to Reconnect
Yes, when a post resonates, it can help you rekindle relationships. I wasn’t thinking about brand building or business generation when I wrote the playful article, “Leadership Lessons from a Dead Fitbit”. The reward came when former colleagues and clients reached out to share their reactions. Sure, the buzz ultimately led to business, but the true value came from the discussions. For introverts, it’s far easier to answer a phone than to make a call. Sharing ideas via LinkedIn can get things ringing.
Tim Toterhi, CHRO, Plotline Leadership
LinkedIn Users are More Engaged Than Any Other Social Platform User
I’ve found that LinkedIn blog posts can be very engaging and worth my while. I recently wrote a post about the top five things I learned as a new business owner, and it generated a lot of interest and discussion.
What I love about LinkedIn is that it’s such a different platform from other social media sites – it’s much more professional and focused on networking. As a result, people are really engaged when they’re reading and commenting on articles. I think that if you have something valuable to say, LinkedIn is definitely a great platform to share it on.
Antreas Koutis, Administrative Manager, Financer
It’s an Unmatched Platform For Professionals
I highly recommend writing blog posts on LinkedIn. In fact, I highly recommend upping your LinkedIn game period.
LinkedIn is the unmatched platform for professionals, and there’s no reason not to tap into this golden platform if you’re a business owner. With the functionality to publish your unique insights with your network via LinkedIn, you can easily establish yourself as a thought leader in your industry and build trust with prospective clients.
When I see that a member of my network has published an original piece, I never scroll past it. In fact, it’s highly likely that I’ll share it with my own network. This kind of engagement can pave the way for more closed deals.
Stephanie Venn-Watson, Co-Founder, fatty15
Articles Don’t Get as Much Traction as Posts
LinkedIn posts, the shortest format of publication, can gain a lot of exposure and engagement because they’re visible to your extended network. At the same time, short posts often share news or quick tips, which makes engaging with them effortless, as they don’t take up much time. On top of that, LinkedIn has expanded to more post formats, such as polls or carousels.
Based on my observations, leaders in my network tend to share posts several times a week. On the other hand, LinkedIn articles are a lot less popular and don’t get as much traction as posts. So, while they’re excellent for long-form content because they also rank on Google, they are more time-consuming for both the creator and the reader.
Georgi Todorov, Founder, ThriveMyWay
Increase Brand Visibility & Traffic
LinkedIn blog posts can be a great way to share insights and thought leadership with a professional audience. It helps increase visibility with a large and engaged user base to build trust and credibility with your audience. These blog posts are much more likely to get ranked in Google and tend to perform better in LinkedIn search results. This can make them a great way to get content discovered by your target audience and drive traffic to your website.
One example of it being particularly successful was a post I wrote about the importance of emotional intelligence in the workplace. The post received a large number of views and comments and generated a lot of engagement on LinkedIn. It also generated quite a bit of traffic to our website and led to some new leads for our company. So I believe LinkedIn blogging has to be part of your overall marketing strategy. If you’re not doing it, you’re missing out on a major share of the potential traffic you could be getting.
Arkadiusz Terpilowski, Head of Growth & Co-founder, Primetric
Highlight Your Expertise
I think LinkedIn blog posts are worth it. They are a great way to highlight your expertise and allow you to share your knowledge with people who may not know you, but still want to hire you as they like what they see on your profile. I have also found that LinkedIn has been a good place for me to find leads. When someone looks at my profile, they will see the post I wrote, and then might go back to their LinkedIn feed and see other posts I have made.
Andrew Griffith, Owner, Garden Furniture.
Build Diversified Connections
I think LinkedIn blog posts are worth it. I like to think about content to connect with potential clients, and I’ve never been afraid to share what I’ve learned in my professional life. I’ve seen other business professionals do this, and I know that it helps them build their brand because they’re showing their expertise and professionalism in a way that is easy for potential clients to understand and relate to. For me, this is especially important because I work for myself-so any time someone finds me on LinkedIn and reaches out, it’s nice to be able to respond quickly and tell them exactly what they need from me.
Nathan Hughes, Founder, Art Ignition
Viral Posts Opens Up Many Networking Opportunities
In my experience, LinkedIn blog posts are definitely worth it. They provide an ideal platform to share your expertise and garner attention from professionals in the same industry or field.
I have personally found that the content I post on LinkedIn is viewed much more frequently than on other social media platforms, allowing me to generate high levels of engagement with my target audience.
Additionally, LinkedIn blog posts can help you boost your credibility and build a reputation as an expert in the field. As an example, I recently wrote a post on LinkedIn about the importance of digital marketing for small business owners. This post was viewed over 5,000 times within the first week and generated dozens of comments from other professionals in my industry. The post opened up opportunities for me to network with other professionals and even resulted in a few potential leads for my business.
Martin Seeley, CEO, Mattress Next Day
Linkedin Traffic Isn’t As Valuable As Your Blog Traffic
Don’t waste time posting on LinkedIn. You don’t own the platform or the traffic. And if your post gets traction, it will drive traffic and backlinks to LinkedIn, not your site.
Instead, you should focus on building your business blog. Publish regularly on your site. And use LinkedIn to drive prospects to your site, where you can convert them into customers. If you’re worried about reach, boost posts. Or, use tactics to encourage post engagement. For example, asking people to comment if they want a checklist or guide. And then DM them the guide.
James De Roche, Managing Partner, Lead Comet
Depends on Where Your Target Audience Lies
By writing longer content, one can showcase their writing skills and share their knowledge and expertise. Although I have written about 200 articles, I originally posted them in the Publications section of my profile. Sadly, I wish I had known from the beginning that it was better to post them as articles rather than links.
When newsletters came out, the LinkedIn algorithm blasted them out to all my connections, and I got subscribers interested in career news. That push by LinkedIn brought me new connections by others reacting, commenting, sharing, or reposting what I wrote. That activity would never have happened from a website blog.
But guess what? I don’t even have a personal website for my resume and LinkedIn profile business, as all of my work comes in from referrals or people finding me from speaking engagements or writing. I make my living from writing two things: resumes and content for LinkedIn profiles, so the juice is worth the squeeze!
Lynne Williams, Resumes & LinkedIn | Executive Director, Great Careers Groups
LinkedIn + Content is Definitely a Worthwhile Strategy
I think posting long-form content on LinkedIn is worth it. That doesn’t have to be blog posts, but can even just be shared as a status update. Perhaps doing both and comparing results is a worthwhile strategy to look into when deciding what works best on LinkedIn.
LinkedIn + content is definitely a worthwhile strategy for increasing engagement and gaining more attention. I think it depends on the type of content you’re sharing and what you want to get out of it when it comes to where is the best place to post.
You could: (1) Publish as a LinkedIn blog post. (2) Publish as a long-form update on LinkedIn (3) Publish on your website and share on LinkedIn.
A proper A-B-C test might be the best plan of action to figure out what works best and provides the most effective results!
Shaun Connell, Founder and CEO, Credit Building Tips
Definitely Worth It For Key Product Launches
In my experience, LinkedIn blog posts can definitely be worth it. I have seen successful companies use their LinkedIn blogs to great effect by creating engaging content, boosting their brand presence, and increasing their reach. For example, I was part of a team that created content for a LinkedIn blog post about a key product launch. We crafted the post to be informative, entertaining, and engaging; it ended up doing really well. The post reached over 150,000 people and generated hundreds of leads. I believe this success was largely due to our thoughtful approach in crafting the post and leveraging LinkedIn’s expansive network to spread the word.
Mark McShane, Marketing Director, Birmingham First Aid Courses
It Depends Who You Are and Your Personal Brand
For many, LinkedIn blog posts are a futile venture. This is due to a lack of achievement, consistency, and/or demonstrated value. For those who have achieved, are known influencers in the LinkedIn space, and regularly provide useful or engaging content, it can change an entire business. As a guy who worked at one of the fastest-scaling marketing agencies of 2020 and 2021, I happen to have some insight on this matter.
Our CEO was a LinkedIn influencer who regularly made posts with high engagement. As a result, other companies would reach out to him and they would later sign on as clients. This meant less time doing cold outreach and networking and more time hiring team members to handle our book of business.
Nick Varga, Chief Riding Officer, ERide Journal
Linkedin Blog Posts Enhance Topic Authority
LinkedIn blog posts are worth having as part of your digital outreach since they help to enhance your authority on a topic on a platform synonymous with professionals in their fields. For bloggers and authority speakers on a given topic, LinkedIn blog posts can sync well with your overall SEO strategy and boost your site’s visibility.
An excellent example of someone I follow on LinkedIn is Gregory Galant, the CEO of Muck Rack, who has done well to establish his thought leadership through LinkedIn blog posts. I read him daily and get valuable tips on improving my PR outreach efforts. Moreover, his consistency on LinkedIn has also been incredibly effective in promoting his platform.
Alvin Wei, Co-Founder and CMO, SEOAnt
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