How Are Businesses Using Chatgpt?
To showcase the versatility and potential of ChatGPT in various industries, we asked 15 business leaders and professionals how they are utilizing this AI tool in their operations. From using ChatGPT for topic understanding to improving customer support, discover the innovative ways these experts are integrating ChatGPT into their businesses.
- Use ChatGPT for Topic Understanding
- Integrate ChatGPT in Training
- Draft Personalized Promotions
- Get Creative Assistance in Video Production
- Take a Multi-pronged Marketing Approach
- Develop Tutorials
- Break Down Writer’s Block
- Provide Real-Time Order Tracking
- Expand to Global Customer Support
- Gain Market Insights
- Streamline Returns and Refunds
- Try out a Coding Assistance Tool
- Incorporate with User Testing and Feedback
- Enhance Content Creation
- Improve Customer Support
Use ChatGPT for Topic Understanding
As a freelance writer, I receive requests from clients in multiple industries. To understand the context of a complex topic, I use ChatGPT to boil it down for me. ChatGPT can help provide more context on a topic so that I can write with authority.
This is a huge help when there are lots of articles written on a similar topic. Instead of using Google to comb through those articles one by one, I can get a general synopsis using ChatGPT. This gives me some good starting points to guide my writing (which I do myself, not with AI).
Alli Hill
Founder and Director, Fleurish Freelance
Integrate ChatGPT in Training
One way we are using ChatGPT in our business is by integrating it into our training programs. By doing so, we can provide interactive and engaging learning experiences for our employees.
ChatGPT acts as a virtual assistant, delivering real-time feedback, answering questions, and providing guidance throughout the training process. This enhances employee engagement and knowledge retention, as they can actively interact with the system and receive personalized assistance. Additionally, ChatGPT allows us to scale our training efforts, as it can handle multiple participants simultaneously.
This eliminates the need for one-on-one training sessions and reduces the time and resources required for training delivery. By leveraging ChatGPT in our training programs, we can create a dynamic and effective learning environment that promotes continuous learning and development within our organization.
Ben Lau
Founder, Featured SEO Company
Draft Personalized Promotions
We can deliver personalized promotional offers to customers based on their preferences, purchase history, and browsing behavior via ChatGPT. The model generates customized discount codes or unique discounts, which are communicated with clients during interactions. This personalized strategy increases not only consumer engagement but also the possibility of conversion.
Max Whiteside
SEO and Content Lead, Breaking Muscle
Get Creative Assistance in Video Production
As a video production company owner, one way I’m utilizing ChatGPT in my business is by incorporating it into the pre-production process. ChatGPT acts as a creative assistant, helping brainstorm ideas, develop scripts, and refine concepts for our video projects.
By providing prompts and engaging in a conversational manner, ChatGPT stimulates ideation and helps uncover fresh perspectives. It assists in generating creative concepts, storyboards, and even suggests visual and narrative elements that align with client requirements.
ChatGPT’s ability to understand context and generate relevant responses saves time and enhances collaboration within our team. This AI-powered tool serves as a valuable resource in streamlining our pre-production workflow, fostering creativity, and delivering high-quality video content to our clients.
Gabe Roy
Founder and Creative Director, Zest Media Productions
Take a Multi-pronged Marketing Approach
ChatGPT can be used to generate a variety of content, including blog posts, articles, social media posts, and even email campaigns. This saves us a significant amount of time and effort.
We also use it to analyze data and identify trends. We use this information to improve marketing campaigns and target customers more effectively.
Finally, we’ve used ChatGPT to generate new ideas for marketing campaigns. This helps us as a marketing agency to stay ahead of the competition and create campaigns that resonate with our customers’ target audience.
Brenton Thomas
CEO, Twibi
Develop Tutorials
We use ChatGPT to develop in-depth tutorials and guides on a range of subjects pertaining to our products and services. It provides thorough step-by-step instructions, troubleshooting solutions, and best practices by feeding the model pertinent information and prompts.
These resources enable customers to find solutions on their own, minimizing their dependency on customer service and encouraging self-sufficiency.
Tim Allen
Director, Oberheiden P.C.
Break Down Writer’s Block
As a blog writer, I’ve found a fantastic partner in ChatGPT. It’s been instrumental in streamlining my content creation process. I usually start my writing process by brainstorming. But you know, there are those days when inspiration seems to take a day off. That’s where ChatGPT becomes my writing muse.
I often present it with a topic or a prompt, and it provides a myriad of ideas and viewpoints that I might not have thought of on my own. It helps me break down writer’s block and get the creative juices flowing. It’s like having an incredibly knowledgeable brainstorming partner available 24/7.
Once I’ve settled on a direction for my post, I use ChatGPT again to create an initial draft. While it might not always hit the mark, it certainly provides me with a great starting point. It helps me structure my thoughts, build upon my initial ideas, and write faster.
Khamis Maiouf
CEO, Book of Barbering
Provide Real-Time Order Tracking
ChatGPT enables us to deliver real-time order tracking and progress updates to customers. The model obtains and transmits correct information about order progress, shipment details, and projected delivery dates by connecting with our order management system. Customers receive timely updates, which increases transparency and reduces ambiguity.
Kenny Kline
President and Financial Lead, BarBend
Expand to Global Customer Support
ChatGPT’s ability to support users in their native languages, thanks to its multilingual capabilities, enables the company to better serve consumers located in a variety of geographical areas.
This function removes language barriers and allows for better communication, resulting in a global consumer base. We offer global inclusion and a seamless client experience by catering to diverse language needs.
Tom Miller
Director of Marketing, Fitness Volt
Gain Market Insights
Businesses can delve into the depths of knowledge and gain unprecedented insights into market dynamics with ChatGPT. With its unrivaled prowess, ChatGPT empowers organizations to grasp the pulse of consumers, unravel hidden patterns, and seize untapped opportunities in the ever-changing business landscape.
By harnessing the full potential of ChatGPT, companies can navigate through the intricate web of market trends and steer their strategies toward resounding success. From deciphering customer preferences to anticipating market shifts, ChatGPT emerges as the beacon of wisdom that guides businesses to conquer their goals and dominate the industry.
Saneem Ahearn
VP of Marketing, Colorescience
Streamline Returns and Refunds
ChatGPT streamlines the process of returns and refunds by providing comprehensive customer support. It walks clients through the steps necessary to initiate return requests, provide shipping labels, and track refund processing. We ensure a hassle-free experience for clients by automating these activities, increasing loyalty and satisfaction.
Gerrid Smith
Chief Marketing Officer, Joy Organics
Try out a Coding Assistance Tool
We’ve adopted ChatGPT as a coding tool, and its implementation has had a significant impact on how we operate. A few months ago, when we were setting up a new client management system, it was a huge task to code everything from scratch, and I was spending nights poring over it. That’s when I decided to give ChatGPT a try.
To my surprise, it could generate code snippets with ease. Not only did it help me reduce the coding load, but it also made the process more streamlined, saving time for other tasks.
Ben McInerney
Founder and Director, GoSolarQuotes
Incorporate with User Testing and Feedback
In our business, we use ChatGPT for user testing. We simulate various user scenarios to gather valuable feedback and evaluate the user experience before launching new products or features.
By leveraging ChatGPT, we can simulate interactions and receive real-time responses, allowing us to assess the effectiveness of our designs, identify potential pain points, and make necessary improvements.
This approach helps us ensure that our products and features meet user expectations and deliver a seamless and engaging experience. Using ChatGPT for user testing has proven to be a valuable tool in enhancing our development process and driving customer satisfaction.
Roy Lau
Co-founder, 28 Mortgage
Enhance Content Creation
I use ChatGPT frequently when it comes to content development and copywriting in my business. For example, ChatGPT can be very helpful for quickly generating variations of titles and meta descriptions, both of which appear in search snippets on search engine results pages (SERPs).
For titles, I’ll limit the length to a maximum of 60 characters, and include a long-tail keyword, and an emoji. From the list of titles that ChatGPT generates, I can choose one and then modify it such that it reflects the voice I write in, and make other necessary edits if need be. The same strategy applies to the article’s meta description, with the length limitation of 160 characters being a notable difference.
Another strategy for generating titles and meta descriptions is to prompt ChatGPT to write the result from the buyer’s perspective. This can be quite helpful when I need to view the product or service from that angle and would just like to see some examples regarding what this could look like.
Thomas Fuller
Digital Marketing Consultant, Thomas P. Fuller
Improve Customer Support
As an activewear brand, one way I am using ChatGPT in my business is by incorporating it into our customer support and engagement efforts. By integrating ChatGPT into our website or messaging platforms, we provide an interactive and personalized experience for our customers.
It acts as a virtual assistant, answering frequently asked questions and providing immediate support to customers. It can handle inquiries about product details, sizing, shipping, returns, and more. This helps enhance customer satisfaction by providing quick and accurate responses.
ChatGPT also utilizes its understanding of our product range and customer preferences to offer tailored recommendations. By asking a few questions or understanding customer preferences, it suggests suitable activewear options based on their needs, style, and activities.
Finally, It enhances the product browsing experience by providing interactive and conversational descriptions.
Cynthia Asije
CEO, Craftmerce
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