My financial advisor (who is based in the Bay Area) loves investing in publicly traded SaaS companies.
Obviously, that’s been a tough strategy to stick by in ’22 and ’23. However, there’s gotta be some diamonds in the rough. Right? Right?
To learn more about which publicly traded SaaS companies are the best to invest in or use as a customer, I asked Terkel.
Who Are the Best Public SaaS Companies?
From Shopify to Salesforce, here are eight answers to the questions, "Who is your favorite publicly traded SaaS company, and what's great about them?"
I love Shopify because of its variety of solutions for businesses of all sizes. From their POS systems to their storefronts and e-commerce platforms, they offer an integrated solution to help business owners succeed.
What I find really impressive is the way they provide comprehensive support too—from online stores to marketplaces and beyond—so that you're never feeling alone with your business.
This publicly traded company has seen massive growth over the years—it's definitely a great option for investors! Overall, they offer an incredible range of services and resources that make managing a business easier than ever before.
Founder, Elite HRT
Zscaler Inc stands out as my favorite publicly traded SaaS company for its innovative data protection capability. Zscaler shares a vision of a cloud-first world and provides comprehensive security that covers users and devices, no matter where they are located globally.
This allows organizations to harness digital transformation while ensuring protection against threats and data loss. Zscaler is also digitally agile and offers the flexibility of deploying connectivity on demand, without the need to build infrastructure or install additional hardware.
With Zscaler driving innovation in data protection, I'm confident that it can help ensure secure digital journeys into the future.
Adobe is my favorite publicly traded SaaS company for many reasons. First, Adobe has been around for a long time and has a sound track record of success in the technology industry. They provide some of the most widely used creative applications on the market, such as Photoshop and Illustrator, which have become staples for both professionals and casual users alike.
Adobe has a comprehensive suite of cloud-based applications for managing enterprise workflows and optimizing customer experiences. This makes them an ideal choice for businesses that want to maximize their efficiency and keep up with the latest technology trends.
Zendesk is one of my favorite publicly traded SaaS companies. What's great about them is that they have a very clear mission: to help businesses enable customers to do more. They have a brilliant strategy for doing that: helping businesses get closer to their customers by helping them support them better.
They aligned their mission and strategy perfectly, and it reflected in the company's performance. Zendesk has thrived over the past few years and shows no sign of slowing down. I think that's because of their commitment to doing one thing really well: helping businesses support their customers better.
Hashicorp is a "remote-first" SaaS company that went public in December 2021 under the name HCP. HashiCorp joined over 100 technology companies that have become available to investors on U.S. exchanges, partly a reflection of the booming software market and the growth they saw during the COVID-19 pandemic.
Hashicorp products enable collaboration and automation in IT. They enable users to define infrastructure as code, from development, testing, and security through to deployment logic and infrastructure configurations for operations. The products support many cloud and private infrastructure types.
Something unique about them is the "remote-first" aspect of the company—meaning they have a globally distributed workforce of 1,500 people. They take tremendous pride in highlighting the importance of a work-life balance by dedicating a lot of their efforts to employee interviews and providing them with tools to facilitate that.
Semrush is my favorite publicly traded SaaS company. They offer an extensive suite of digital marketing and SEO tools, making them the ideal choice for businesses looking to expand their online presence.
What makes Semrush so special is its comprehensive set of tools and reports that cater to various aspects of digital marketing and SEO. From keyword research to SEO analysis and competitor analysis, the platform provides businesses with the data and insights to grow their online presence and improve their search engine rankings.
CloudFlare offers a comprehensive suite of services, from cybersecurity to content delivery, for businesses seeking to secure their digital infrastructure. Their commitment to security sets them apart, using advanced technologies such as encryption, secure protocols, whitelisting, and continuous monitoring to guarantee the safety of their client's data.
They boast some of the fastest speeds in the industry, allowing businesses to deliver content to customers quickly and efficiently. CloudFlare is an economical solution for companies that want top-level security and performance without breaking the bank.
My favorite publicly traded SaaS company is Salesforce. They have a considerable suite of products that enable businesses to streamline their sales, marketing, and customer service operations.
Plus, they have a fantastic culture with a focus on innovation, collaboration, and employee development. It's not just the software—it's the entire package! I think that's why Salesforce is one of the most successful SaaS companies in the world.
They're a great example of how investing in technology and people can lead to success. Plus, their customer service is top-notch—they have a dedicated team who are always willing to help with any issues that may arise.
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