What is one service for media outlets to customize expert content options?

Question

Discover the top services for customizing expert content in media outlets. This article presents insights from industry professionals on innovative platforms and tools. Learn how these services can help you create tailored, high-quality content that resonates with your target audience.

Kiel Tredrea · Answer

Throughout my 20 years running RED27Creative, I've observed media outlets struggling with scaling personalized expert content. The one service that consistently delivers results is custom content syndication with expert matching.
Here's how it works: We create custom content hubs where media outlets can access pre-vetted experts based on specific topics, audience demographics, and content formats. For one B2B publication client, we built a system that matched industry experts to their editorial calendar, resulting in 40% faster content production and significantly higher engagement rates.
The key is combining expert vetting with content customization rather than just providing generic expert databases. We pre-interview experts, understand their specialties, and create content templates that maintain the outlet's voice while leveraging the expert's authority.
What makes this scalable is automation - once the system knows an outlet's preferences, it can automatically suggest expert-content pairings. This saves editors hours of research time while ensuring consistent quality and relevance.

Jonas Muthoni TSJ · Answer

Scripted has been a game-changer for The Showbiz Journal when we need specialized content at scale. Unlike generic expert platforms, they allow us to customize content briefs down to tone, expertise level, and even specific industry knowledge we require.
When we were ramping up our tech coverage, I used Scripted to find writers who understood both entertainment industry dynamics and emerging tech trends. Their matching system allowed me to specify "writers with entertainment journalism background who can explain AI's impact on content creation." We received pieces that perfectly bridged our entertainment focus with tech developments our readers actually cared about.
The platform's custom brief system means we can request incredibly specific angles. For our music coverage, I've commissioned pieces from "former music industry professionals who understand streaming economics and can write for general audiences." This level of customization helped us produce content that stood out from typical entertainment blogs.
What makes Scripted different is their revision system and industry-specific writer pools. When covering celebrity social media trends, we got writers who actually worked in digital marketing for entertainment companies, not just generic social media experts.

Suvrangsou Das · Answer

One of the services that consistently provides value to media houses is a multi-format skilled content center. I create organized variations of all insights in which the same subject is drafted in long form, brief form as a briefing, and as a headline brief. This enables editors to choose the angle that fits their section without requesting additional edits, thus cutting the turnaround time to less than 24 hours.
The model provides value in terms of blockchain coverage by offering judges a regulatory view, a market-focused approach, and a simplified consumer story. By pre-screening all three, I also pre-screen my publications, increasing publication acceptance by more than 65% and establishing better long-term editorial relationships.

Zack Moorin · Answer

Contently is one of the fashionable services that media houses can employ to tailor expert content selections. On this platform, media companies can access a pool of freelance writers, designers, and photographers who can deliver quality content across a broad field of subjects. With the help of Contently's tools and services, media outlets have an opportunity to develop their own content strategy that speaks to their brand voice and target audience. They are also given analytics and performance measures to monitor the effectiveness of their content campaigns. The myriad services provided by Contently, including teamwork, editorial schedules, and billing, are intended to make the whole process easier for both media houses and freelancers.

Dolly Bulchandani · Answer

One effective service media outlets can leverage is a content syndication and customization platform. Such a service provides ready-to-publish expert articles, thought leadership pieces, and industry insights that can be tailored to the outlet's tone, audience, and format. It allows editors to select from a library of expert-driven content while also offering options to localize, reframe, or co-brand the material. This not only saves time for journalists but also ensures they consistently deliver high-quality, authoritative content to their readers.

Karen Cleaver · Answer

Press Release Distribution Services are what I've seen work best for media outlets seeking customized expert content. At Underground Marketing, we create custom press releases that align with specific brand messages and target appropriate news outlets across 300+ online sources.
The key is the customization process - we don't simply blast generic content everywhere. Our team researches which outlets match the story angle and audience the media company needs to reach. For example, a tech story gets distributed to different publications than a healthcare piece.
What makes this effective is the detailed reporting we provide afterward. Media outlets receive a comprehensive list of where their content appeared and which backlinks were acquired, so they can see exactly how their customized approach performed versus generic distribution.
The quarterly schedule we recommend keeps content fresh across news cycles. This means media outlets can maintain consistent expert positioning rather than hoping one-off content pieces will stick in today's fast-moving digital landscape.

Gary Gilkison · Answer

Having scaled marketing for multiple companies from PacketBase to Riverbase, I've found that AI-powered content personalization platforms are game-changers for media outlets working with experts. Specifically, platforms like Persado or Phrasee that use machine learning to automatically customize expert insights for different audience segments.
When I was building campaigns across Google, Meta, and LinkedIn simultaneously, we used similar AI personalization to transform one expert interview into dozens of variations. The system would automatically adjust tone, complexity, and focus points based on whether the content was going to trade publications versus consumer outlets. Our conversion rates jumped 40% because each audience received expert content that resonated with them.
The beauty is that media outlets can feed one expert's core insights into these platforms and get audience-specific versions instantly. Instead of hoping one expert quote works for everyone, you get technical versions for industry publications and simplified versions for general audiences. We've seen this approach generate 3x more engagement because the content actually matches what each reader wants to hear.
Most media companies are still doing manual customization, but AI personalization scales expert content without burning out your editorial team. One expert session becomes targeted content for every publication in your network.

R. Couri Hay · Answer

After 40+ years in PR and media relations, I've seen ExpertFile become the go-to platform for customizing expert content. When I was developing campaigns for major galas and cultural events, media outlets used this service to find exactly the right voice - whether they needed a royal commentator, philanthropy expert, or society insider.
What makes ExpertFile different is their detailed expert profiles with specific expertise tags. When CNN needed commentary for their Halston documentary, they could search for someone with both fashion history knowledge AND media experience - not just any style expert. The platform lets outlets filter by geography, availability, and even communication style.
I've used it from both sides - as an expert providing commentary and as a publicist connecting journalists with the perfect sources. The customization goes deep: outlets can specify if they want someone who's telegenic for TV, has written credentials for print, or can provide historical context for cultural pieces. One producer found me through their royal commentary filter when they needed someone for a PBS segment about British aristocracy.
The real value is time savings. Instead of outlets spending days tracking down experts through publicists and agents, they get verified professionals with media training and specific subject matter expertise in minutes.

Tony Crisp · Answer

Having launched brands for Fortune 500 companies and worked directly with media-heavy industries, I've seen Brand24 transform how outlets customize expert content. When we were working on the HTC Vive launch, Brand24's monitoring helped identify which tech journalists were specifically covering VR accessibility topics versus gaming applications.
The platform allows media outlets to create custom alerts for exact expert qualifications they need - such as "blockchain experts in healthcare" or "AI researchers at universities." During our Robosen Transformers campaign, journalists used similar tools to find robotics engineers who specifically worked on licensed entertainment products, not just generic robotics coverage.
What sets Brand24 apart is its sentiment analysis and context filtering. Media outlets can find experts who have been positively mentioned in their specific coverage area. When we needed credible sources for our Element Space & Defense website content, we could identify engineers who were quoted positively about testing protocols, not just any aerospace professional.
The real power lies in the Boolean search customization - outlets can exclude certain types of experts or focus on specific geographic regions. I've seen tech reporters find California-based gaming hardware experts within 30 minutes using these filtered searches.

What are the Best Services for Customizing Expert Content in Media Outlets?

What are the Best Services for Customizing Expert Content in Media Outlets?

Custom Content Syndication with Expert Matching

Scripted Tailors Specialized Content at Scale

Multi-Format Skilled Content Center Saves Time

Contently Offers Customizable Freelance Content Solutions

Content Syndication Platforms Deliver Tailored Expertise

Press Release Distribution Targets Specific Audiences

AI Personalization Transforms Expert Insights

ExpertFile Connects Media with Specialized Voices

Brand24 Monitors for Precise Expert Qualifications