12 Often-Ignored Growth Hacks That Brought Significant Results to Startups
In this article, we’ve gathered twelve unique growth hacks from successful Founders and CEOs that have significantly impacted their startups. From the importance of re-engaging lost users to the strategy of growing through partnerships and collaborations, these leaders share their often-ignored, yet highly effective strategies for startup growth.
- Re-Engaging Lost Users
- Harnessing Strategic Partnerships
- Cultivating a Customer-Centric Culture
- Leveraging User-Generated Content
- Implementing a Proactive Referral Program
- Building a User Community
- Boosting Engagement With Targeted Video Content
- Leveraging Word-of-Mouth Marketing
- Opting for Same-As-Cash Credit Card Usage
- Investing in Enterprise Software
- Expanding With Global Remote Hiring
- Focusing on Customer Retention
Re-Engaging Lost Users
As an entrepreneur, one often-ignored growth hack that I implemented with my start-up was the Lost-User Reclamation. This is a strategy through which we identify users who have signed up for our service but never fully engaged or used it.
We send them personalized messages or offers in order to re-engage them with our services. I found this to be incredibly effective, as it showed current customers that we cared about their experience and also gave us another opportunity to reach out.
Harnessing Strategic Partnerships
One often-ignored growth hack that brought significant results to my startup is strategic partnerships.
Collaborating with complementary businesses or influencers in my industry allowed us to tap into each other’s audiences and resources, expanding our reach and customer base. Building these partnerships strategically can lead to mutual growth and success.
Cultivating a Customer-Centric Culture
Fostering a customer-centric culture has been pivotal. By actively seeking and valuing customer feedback, we’ve been able to refine our products and services to better meet their needs.
This enhances customer satisfaction and loyalty, which drives sustainable growth and positive word-of-mouth referrals.
Einav Biri, CEO, FARUZO
Leveraging User-Generated Content
One low-cost but high-impact growth hack that fueled our early traction was leveraging user-generated content. We ran a simple social media contest asking customers to post photos showing how they engage with our product.
The authentic posts from real users helped drive brand awareness far more than our own polished marketing ever could.
By incentivizing UGC and amplifying the best submissions, we saw significant increases in community engagement and conversions at a fraction of typical advertising costs. It just goes to show the power of activating your existing advocates.
With creativity and focus on your users, growth hacking can drive outsized results without huge marketing budgets.
Implementing a Proactive Referral Program
An often-ignored growth hack that brought significant results to my startup digital agency is implementing a proactive referral program.
Entrepreneurs sometimes hesitate to ask for referrals, perhaps because of embarrassment or the fear of seeming too pushy. However, referrals are a powerful tool for gaining high-quality leads at a low cost.
We made it easy for our satisfied customers to refer others by integrating a straightforward referral process into our product experience. This led to an influx of warm leads who were already somewhat familiar with our brand, thanks to a trusted recommendation.
This strategy resulted in higher conversion rates and a lower cost of acquisition, contributing to our startup’s growth.
Building a User Community
One often-ignored growth hack that brought significant results to my startup was building a community of users and supporters around our product. We created a forum where users could ask questions, share tips, and connect with others who were using our product.
This helped us build a loyal following of users who were using our product while also recommending it to others.
Boosting Engagement With Targeted Video Content
The additional beginner video showcase worked out for us. We offer a two-week free trial license for new users, and we understand that the level of their conversion into paying customers could be even higher.
We unloaded such users from the database and, based on their emails, created a custom audience in Google Ads. We then launched our “Get Started” video to them as a YouTube advertisement.
We usually send it out via email during registration and also show it at the first log-in, but it turned out that showcasing it in the ad worked a lot better. In the end, we spent $500 on advertising and received $25,000 in sales.
This approach boosted user engagement and significantly improved conversion rates, highlighting the effectiveness of targeted video content in driving sales growth.
Leveraging Word-of-Mouth Marketing
One often-overlooked growth hack for startups is the power of word-of-mouth marketing. Leveraging the influence of your early adopters and customers can be incredibly beneficial in spreading brand awareness and helping generate leads.
For example, our startup offered early supporters monetary incentives to share their reviews with user acquisition professionals in industries related to our product.
This brought us quality contacts that we would not have found on our own and increased our acquisition efforts. This unorthodox strategy was highly effective yet inexpensive, proving a wise decision indeed.
Opting for Same-As-Cash Credit Card Usage
Skip the credit lines and run your credit cards as same-as-cash. It can be painful at first, but put all your purchases on credit cards and pay them off immediately, the same day as your purchase.
This provides greater fraud protection, elevated cognizance of your spending, and yields great cash-back rewards if you’re using the right cards. You’ll suffer in the short term, then suddenly you’ll find yourself in a better cash-wise position than you ever could have imagined.
Investing in Enterprise Software
As an entrepreneur, one often-ignored growth hack that has brought significant results to my startup is using enterprise software. Most early-stage startups are reluctant to invest in the installation and management of enterprise software; however, I took the plunge, and it ended up paying off.
This approach was a financial investment into our infrastructure, allowing us to centralize communication, manage operations more efficiently, maintain higher levels of security, and improve customer experience while boosting revenue. The ROI from this decision exceeded expectations and transformed the business into a well-oiled machine.
Expanding With Global Remote Hiring
Having a remote team spanning different continents, opting for global remote hiring, widens the talent horizon. This potentially reduces operational costs while enabling your startup to function 24/7. It’s crucial to invest in robust communication and collaboration tools to bridge geographical gaps and ensure smooth, productive teamwork across various time zones.
Focusing on Customer Retention
Retaining customers and encouraging repeat purchases is often overlooked in favor of acquiring new customers, but it can be a powerful growth hack for startups.
By focusing on retaining your existing customer base, you can increase revenue and reduce customer acquisition costs. One way to improve customer retention is by providing exceptional customer service.
This includes responding promptly to customer inquiries, addressing and resolving any issues or complaints, and going above and beyond to exceed their expectations. Happy customers are more likely to make repeat purchases and recommend your products or services to others.
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