What should a small business spend on Facebook ads? From using relevant KPIs to define a realistic budget to starting small with $3-$4 per day, here are the 12 answers to the question, “How much should a small business spend on Facebook ads?” Use Relevant KPIs to Define a Realistic Budget Start With a Less …
What is the best way to understand content marketing? To help you best understand content marketing, we asked marketing professionals, founders and content creators this question for their best insights. From the opportunity to have a valuable conversation to creating content to help solve a problem, there are several ways to understand content marketing to …
Two researchers from HP Labs had a question: could you predict box office revenues for movies based off of the activity in social media? What they found is that their ‘social media analysis model’ was more powerful of a predictor than the Hollywood Stock Exchange. Their model? Analyzing the tweet rates per movie, and then …
Our daily checklist when on the road… Call 3 organizations for interview referrals Book two interviews Find one couch to crash on Craigslist.org Facebook Website? Find one person to fill up gas tank Craigslist.org Website? Find one person to have lunch with Craigslist.org Website? Contact 6 teachers to see if we can submit surveys in …
Here’s what we did in 2007 to market stuff. Make 5 Digg Friends (20 minutes) Post on 5 Facebook Walls (15 minutes) Email 2 bloggers to see if they’d like to join the tour for a day (25 minutes) Email 2 separate blogs to see if they’d like to add us to their blogroll. (25 …