Book Reading List From 40+ Years Ago

Working, Studds Terkel

Confessions of an Advertising Man, David Ogilvy

The Office: a Facility Based on Change, Robert Propst

1984, George Orwell

The Fountainhead, Ann Rand

Atlas Shrugged, Ann Rand

The Workplace

There’s one thing I’m truly passionate about in business. What is it? That work sucks for too many people. 70% of people don’t like their job. That’s sad.

I started a website to reverse the trend. I bought 2 RVs and took two cross country trips to reverse the trend. I wrote a book. Gave 100+ speeches. Started a program in a Foundation. Did everything I could, and didn’t make a dent in that statistic.

So what now?

I have a digital marketing company that’s been named a best place to work both years we’ve been in business, but didn’t specialize in anything. And as a result, didn’t do anything exceptionally well.

So, we decided to specialize in the one thing we do best: SEO.

Then we combined it with our passion: the workplace.

We’re a SEO Company that connects small businesses with customers…and has a good time doing it.

Shoe Dog Book Notes

Shoe Dog is one my favorite books.

Here’s my notes.


// How long it took (average overnight success is 17 years. It took him 18)

// How he never stopped

// How many similarities he and I have in family life (forgetting groceries, balancing out of you’re a good leader / dad or just good enough)

// We’re both Accountants

// How much fun he had with friends in the business

// Why his entire memoir focused on the early days – 1962 – 1980

// World trip at 24

// How sad it is that he lost Matthew

// That his bucket list is blank – what’s on your bucket list?

// That journaling is the only way to remember the details

// That he lived most of his life in debt. If you’re not borrowing, you’re not dreaming big enough?

// That he always ran to clear his head

// That bamboo would be a foot taller next year (invest in people)

// the Buttfaces – executive retreats. The culture of Nike – especially in the early days

// the cowards never started, the weak died along the way…that leaves us

// Don’t tell people how to do things, tell them what to do and let them surprise you with their results

// but instead of seeing how far we’d come, I only saw how far we had to go.

Karl Eller

Wanted to take a moment to celebrate the life of Karl Eller.
Karl helped instill a confidence in me that I could be an entrepreneur, a CEO, and a marketer.

He did this in a really easy, and subtle way. He simply accepted my invitations. First to be interviewed early on in the first Pursue The Passion roadtrip. Then again on an invitation to do lunch a few years later. And then again when I randomly saw him at Miracle Mile Deli, where he welcomed my invite to sit together and enjoy pastrami sandwiches.

To me, Karl’s legacy represents many things. The willingness to pick yourself up at any stage in life. The audacity to try. The capitalization on creativity. But above all, it’s just that a serendipitous crossing of paths creates a ripple effect of opportunity…and that some people, like Karl, create more serendipity by the way that they choose to live life.

Bear Down!